Matt Asato-Adams (1991)Graphic Design and Researchm@mattasato.info
For full-time or freelance opportunities, collaborations, and availability please email.
Matt Asato-Adams is a graphic designer and researcher interested in the relationship between the body, the self, and technology. He recently graduated from ArtCenter College of Design with a BFA in Graphic Design. His practice often investigates the intersection of culture, design, and technology; taking the form of publication design, spatial media, and performance. By embracing the accidental nuances with experimentation and process, he uses design as a tool for speculation and inquiry.His work has been shown at ArtCenter College of Design's 5th floor gallery, Wind Tunnel Gallery, and Prenzlauer Studio / Kunst-Kollektiv.
1.
Identity system
ArtCenter Extension (ACX) (2019)
ArtCenter Extension (ACX) is a new identity bringing ArtCenter's Public Programs (Night, Kids, Teens, and Teachers) together into one family.Inspired by artists and designers like the Eames, Calder, and Matisse, the applications for ACX's programs channels the idea of sophisticated play and construction. The identity system uses the ACX typeface to make language tangible, sculptural, and memorable. The letterforms play with the boundary of type and form, commonly referencing physical objects.
2.
Typeface
The ACX typeface is rooted in fundamental forms—the circle, square, and triangle—in order to create unity across the four programs of ArtCenter Extension. The core font of the family, ACX Mixed, uses contextual alternates to shuffle random letterforms from the base fonts, creating a unique arrangement of characters when typed. Each character is drawn on a flexible grid that shifts in width to create uniformity and rhythm. The typeface serves as a framework for the dynamic identity system. The family is constantly evolving, adopting additional personalities, becoming calligraphic, high contrast, blocky, and more, expressing each program's unique voice.
3.
Poster / Exhibition Signage
MDP Graduation Show (2019)
2 sided poster that acted as a container of all assets and information about MDP and the graduation show. Multiple prints were gridded on a 10 foot wall as a super graphic for the space and also sliced up into 10 individual pieces then fragmented across the exhibition space for each student, showing their name and project description.
4.
Interactive web component
Orbital Reflector (2018)
Orbital Reflector is a sculpture in the form of a satellite, made by artist Trevor Paglen and in collaboration with the Nevada Museum of Art. Using tracking data from the sky watching app Starwalk 2, the public sculpture is visible from the ground without use of a telescope. The interactive web component allows users to input their location data in order to observe Orbital Reflector's last known coordinates and an ETA of when it will be overhead. The map interface has a filter to show the sculpture's relation to other objects in the sky and a terrestrial map, tracking it's path around the world.
5.
Installation proposal
Pillars of Unsound (2017)
The Pillars of Unsound is a proximity and sound reactive installation, part of the 2018 Unsound Festival identity proposal. The pillars act as an extension of the identity system's logotype, performing alongside the years lineup. Using custom Processing code, the typography is mapped directly to sound input around the structure, shifting color, expanding, and contracting. The installation also utilizes a motion sensor to control upward velocity of the type, creating abstraction and texture when no one is near, and providing legibility when close by.
